Sunday, September 16, 2012

Update on Industry Pricing Study

We've just completed spending 36 hours cleaning up survey data and will begin tomorrow extracting data from the 2012-2013 Quick Printing Industry Pricing Study.
Save 20% with Pre-Publication Offer - The new study goes on Pre-publication sale tomorrow at $143.
Publication Date - The study will be released on Oct. 12th, if not sooner, so between now and then printers can save 20% off the retail price of $179. Visit www.quickconsultant.com for details on how to order. If you wait until after it is released, you will be charged the full retail price of the study.
We could have charged a lot more and justified that price, but we want to make sure that everyone who didn't participate wasn't being gouged with prices in the $229 range and higher.
You can buy our study without breaking the bank and without having to sell-off one or two of your grandchildren!
Excellent Data - The data we are getting is the best ever, although it takes a tremendous amount of time pulling it all together and using both automated and manual methods for clarifying and/or correcting bad data.
Doing it Right or Throwing it Together - You can't throw together a pricing study and report accurate data to the industry at large without knowing all the tricks of the game, and without a lot of experience to boot, and that's exactly what NAQP/NAPL lacks - experience publishing pricing studies. To be blunt, they are destined to make a lot of mistakes at your expense. Their turnout has been low, with some questions receiving only a handful of answers. Insiders report that at one point they actually considered cancelling their survey because of poor turn-out.
Don't Get Me Wrong - NAPL has an excellent, widely respected team of economists working on staff and I admire their work. Unfortunately there is a world of difference between studying and reporting economic trends and studying and reporting industry pricing trends. In fact, no matter how they try to color it, they shouldn't be even attempting such a project.
No Expertise - These folks just don't have the expertise to know what data should be included and what should be excluded or modified. If you don't know where you are going, you're not going to no what adjustments and corrections are required to produce an accurate pricing study. Plus they are under tremendous pressure to get this study published (that's what they promised) by Graph Expo which is less than three weeks away.
Hold Off on Buying or Making Key Decisions - With 25 years of experience producing Pricing Studies in this industry, I take great pride in producing the most comprehensive, most accurate pricing studies in the industry, and I don't want folks to be misled accidentally and making pricing decisions based upon any data released by NAQP/NAPL - At least not until you've had a chance to thorough examine our publication.
100% Money-Back Guarantee - Best yet, our study, like all of our studies, is offered on a 100% money-back guarantee. If you are not totally satisfied that our study delivers what it promises then simply return it within 7 days and we will issue an immediate refund - that's how confident we are about our new 2012-2013 Quick Printing Industry Pricing Study. 

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